Nordstrom Inc. is giving its beauty departments a fresher, more contemporary look designed to give customers more individualized ways to shop.
Unveiled at stores in the California shopping centers The Americana at Brand in Glendale and The Shops at Mission Viejo and expanding to a total of nine doors by January, the most dramatic modifications are to color cosmetics areas, where customers are encouraged to shop how they want, whether it is on their own by opening drawers brimming with makeup or with guidance from staff dedicated to specific brands or brand agnostic. Nordstrom is also simplifying beauty shopping by breaking down its vast selection by trend and key product no matter what brand, and offering shoppers access to beauty concierges, trial sizes and applications, consultations and other services so they can more fully experience the products.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"I thought years ago that [Jaime] was going to bite the bullet. [The writers] knew who would be left standing, but they never told us so it was this constant guessing game," says @gameofthrones actor @nikolajwilliamcw. See what the actor had to say about season 7 and the show ultimately coming to end on WWD.com. #wwdeye (📷: @tomgoldblum)