Nordstrom held a gala Tuesday night to unveil what is increasingly a rarity in its portfolio: a new full-line store in the U.S.
Officially opening Friday, the 135,000-square-foot store at Caruso Affiliated’s shopping center The Americana at Brand in Glendale, Calf., is the first and only full-line Nordstrom completed this year as the retailer has focused expansion elsewhere. The store was relocated from the neighboring Glendale Galleria, where it had been since 1983. While nearly 70 percent of Nordstrom’s revenues last year were from its full-line stores, it has estimated roughly half its sales over the next five years will be derived from a combination of the Rack, its online business and units in Canada.
Still, Blake Nordstrom, president and principal executive officer at Nordstrom, emphasized full-line stores are at the heart of the retailer’s operations. “They really establish our brand and the relationship with the customer. E-commerce and the Rack, these are other channels that allow the customer to shop on their terms, but they all are very synergistic and complement one another. It’s important that our full-line stores — our core — are really current and up to date. So, to be able to take an older store across the street at the Glendale Galleria and literally overnight move everything over here is great,” he said.
Another full-line U.S. store won’t open until September a year from now at The Woodlands Mall in The Woodlands, Tex., followed by an October opening at St. Johns Town Center in Jacksonville, Fla., before three full-line stores bow in 2015 at Ridgedale Center in Minnetonka, Minn., Mayfair Mall in Wauwatosa, Wis., and Del Amo Fashion Center in Torrance, Calif., a relocation destination. Comparatively, Nordstrom has opened 13 Rack locations so far this year, bringing the total number of Racks to 132, exceeding the full-line store total of 117, with 11 more Rack openings slated for the remainder of the year. The Rack division is expected to have some 230 doors by 2016.
When it comes to opening full-line Nordstrom stores in 2014 and 2015, a lot of the attention will shift north of the border prior to turning on Manhattan. Nordstrom has revealed that it will premiere full-line retail in Canada in September 2014 at Calgary’s Chinook Centre and subsequently add four full-line stores in Canada. Nordstrom envisions Canada eventually boasting eight to 10 full-line stores and 15 to 20 Rack locations, and sales of $1 billion.
In Manhattan, Nordstrom will build a seven-floor, 185,000-square-foot full-line store, and Blake Nordstrom recently visited its location. “For us as a family and as a company, we’ve been talking about and looking at Manhattan for a long time. We’ve had a couple of nonstarters, so to be able to have this opportunity by Columbus Circle on the West Side and to be there last week and to see the buildings coming down the hole there and to try to envision what’s going to take place, I think the thing that’s a challenge is that there’s a lot of work to do,” he said. “It doesn’t open until 2018 and it’s a big, complicated project, but we are excited about that location and now the ball is in our court for the next couple of years to execute something that hopefully the people in Manhattan are excited about.”
Back at the Americana, almost 1,000 people — including honorary chair Nicole Richie and host committee members Cher Coulter, April Danz, Silva Hameline, Emily Henderson, Melissa Magsaysay, Anita Patrickson and Estee Stanley — attended the gala benefitting the nonprofit organizations Hillsides and Ascencia. Caruso Affiliated founder and chief executive officer Rick Caruso lauded Nordstrom’s work on the store. “The designers of this store did a phenomenal job. It’s light, it’s bright and the merchandise is fantastic. Between here and The Grove, you have got the two best Nordstroms,” he said. “It just elevates everything we have done on this property and anchors it. It is a huge regional draw.”
Although Nordstrom has acknowledged softness in full-line retail sales and has reduced its annual same-store sales outlook to 2 to 3 percent from 3 to 5 percent, Caruso was optimistic about its prospects at the Americana, where he noted yearly sales are hovering around $1,100 a square foot. “I think brick-and-mortar is alive and well as long as you build the right brick-and-mortar and you wrap it with a great experience and great service. That’s what we do on our properties,” he said. “We have not seen a dip. We have only seen growth, and we are going to continue as we get into the holidays.”
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)