Nordstrom finally makes its New York City debut today with the opening of a Rack off-price unit on Union Square, though there’s still a long way to go before securing a site for a full-line store in Manhattan.
“Ideally, we would have led with a full-line store,” Blake Nordstrom, president of Nordstrom Inc., said Monday during a media tour of the Rack. “We continue to search but there is nothing to announce. Unfortunately, we are not very close to anything. I wish there was more progress.”
Nordstrom explained how complicated and challenging it is to secure a full-line site, particularly in Manhattan where construction, operating and real estate costs are high, making it tough to make a profit. It’s another issue to come up with a site that’s large enough, with Nordstrom reportedly seeking around 180,000 to 200,000 square feet. “There are just a number of factors. It’s difficult to find an opening,” Nordstrom said. The company operates 114 full-line stores, as well as 76 Racks.
Racks are being rolled out faster than full-line stores. Nationally, Nordstrom sees 10 to 15 opening this year, according to Geevy Thomas, president of the off-price division. There’s been speculation that more could open in Manhattan, but when asked about that, Thomas replied: “We are not looking at any sites in Manhattan right now.”
The new Rack, at One Union Square South on 14th Street and Broadway, represents a clutter-free, easier shopping experience compared with the more tedious process of sifting through the rounders presented by other off-pricers. The 32,136-square-foot, one-level store, which is below ground, is well organized with 25,000 pairs of shoes, including lots of Cole Haan styles and flip-flops; 2,400 handbags including Rebecca Minkoff leather bags marked down from $295 to $129.97, and 2,000 pairs of denim for men and women, including DKNY Jeans originally priced $34 to $79 reduced to $19.97 to $39.97.
There are also tops from Michael by Michael Kors, priced $19.97 to $69.97, down from $69.50 to $179.50, and August Silk women’s tops, originally $48 to $58 discounted to $16.97 to $24.97. Other well-known labels displayed are See by Chloé, BCBG by Max Azria, Marc by Marc Jacobs, Joseph Abboud, Kate Spade, Michele watches, L.A.M.B. and Hickey Freeman.
On the men’s side, Calvin Klein suits for $259.97, reduced from $525, were spotted as were dress shirts from Hugo Boss and Jhane Barnes, originally in the $80 range, which are discounted to about one-third the price.
Nordstrom officials say the store will get truckloads of new merchandise five days a week. Roughly 25 percent of the assortment comes from the full-line Nordstrom stores, and 75 percent is bought expressly for Rack. Generally, prices are 30 to 70 percent off.
While the decor is hardly upscale, it’s clean and organized with wood-paneled walls and a faster checkout with 19 cashiers and an overhead monitor directing customers to the next available station. There’s also a revamped, larger shoe department with pairs displayed across seven levels of racks and boxed.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)