By  on November 26, 2013

There's been an evolution occurring along Manhattan’s Madison Avenue for the last couple of years. Along with an influx of contemporary retailers priced lower than the street’s traditional designer fare, fashion brands are pushing the limits of Madison Avenue upwards, beyond 72nd Street.

The most sought-after corridor of the thoroughfare continues to be between 60th and 72nd Streets. In the last two years, contemporary brands like Rebecca Taylor, Vince, Alice + Olivia, Theory and Rag & Bone have positioned themselves on that stretch of Madison.

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