Northern Grade, the pop-up marketplace focusing on American-made men’s wear, is coming to more of America.
Established in Minneapolis in 2010, Northern Grade has partnered with socially conscious brand Apolis for its first event on the West Coast in Los Angeles Saturday and Sunday.
The spread to the West Coast is only the beginning of expansion for Northern Grade, according to cofounder Katherine McMillan, who started the neckwear brand Pierrepont Hicks with her husband Mac. McMillan said Northern Grade would put on eight temporary marketplaces this year in cities that include San Francisco and Nashville, and as many as 12 next year. Twenty-five to 30 brands participate in each Northern Grade, and Taylor Stitch, Baldwin Denim, The Hill-Side, BKLYN Dry Goods and Self Edge are among the brands that will be at the upcoming L.A. edition.
As Northern Grade grows, McMillan said its audience does as well. “Mostly the people that have come are men between the ages of 20 and 40, a lot of creative types,” she said. “The thing that is happening now is so many women are coming, especially in Minnesota because it has been around the longest here, and it is a place to meet cute guys. The last one we had in St. Paul, we also had much older men. We had the age bracket 50 to 75, and they were spending.”
McMillan expects Northern Grade to make a return visit to L.A. in about a year. “I am so excited about L.A. I truly think it is going to be the best one yet. The reason is L.A. itself is such an amazing town, and the brands have great energy,” she said. “There is a little bit of Hollywood in every one that we are dealing with.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast