Northern Grade, the pop-up marketplace focusing on American-made men’s wear, is coming to more of America.
Established in Minneapolis in 2010, Northern Grade has partnered with socially conscious brand Apolis for its first event on the West Coast in Los Angeles Saturday and Sunday.
The spread to the West Coast is only the beginning of expansion for Northern Grade, according to cofounder Katherine McMillan, who started the neckwear brand Pierrepont Hicks with her husband Mac. McMillan said Northern Grade would put on eight temporary marketplaces this year in cities that include San Francisco and Nashville, and as many as 12 next year. Twenty-five to 30 brands participate in each Northern Grade, and Taylor Stitch, Baldwin Denim, The Hill-Side, BKLYN Dry Goods and Self Edge are among the brands that will be at the upcoming L.A. edition.
As Northern Grade grows, McMillan said its audience does as well. “Mostly the people that have come are men between the ages of 20 and 40, a lot of creative types,” she said. “The thing that is happening now is so many women are coming, especially in Minnesota because it has been around the longest here, and it is a place to meet cute guys. The last one we had in St. Paul, we also had much older men. We had the age bracket 50 to 75, and they were spending.”
McMillan expects Northern Grade to make a return visit to L.A. in about a year. “I am so excited about L.A. I truly think it is going to be the best one yet. The reason is L.A. itself is such an amazing town, and the brands have great energy,” she said. “There is a little bit of Hollywood in every one that we are dealing with.”
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye