Northern Grade, the pop-up marketplace focusing on American-made men’s wear, is coming to more of America.
Established in Minneapolis in 2010, Northern Grade has partnered with socially conscious brand Apolis for its first event on the West Coast in Los Angeles Saturday and Sunday.
The spread to the West Coast is only the beginning of expansion for Northern Grade, according to cofounder Katherine McMillan, who started the neckwear brand Pierrepont Hicks with her husband Mac. McMillan said Northern Grade would put on eight temporary marketplaces this year in cities that include San Francisco and Nashville, and as many as 12 next year. Twenty-five to 30 brands participate in each Northern Grade, and Taylor Stitch, Baldwin Denim, The Hill-Side, BKLYN Dry Goods and Self Edge are among the brands that will be at the upcoming L.A. edition.
As Northern Grade grows, McMillan said its audience does as well. “Mostly the people that have come are men between the ages of 20 and 40, a lot of creative types,” she said. “The thing that is happening now is so many women are coming, especially in Minnesota because it has been around the longest here, and it is a place to meet cute guys. The last one we had in St. Paul, we also had much older men. We had the age bracket 50 to 75, and they were spending.”
McMillan expects Northern Grade to make a return visit to L.A. in about a year. “I am so excited about L.A. I truly think it is going to be the best one yet. The reason is L.A. itself is such an amazing town, and the brands have great energy,” she said. “There is a little bit of Hollywood in every one that we are dealing with.”
Exclusive: Nicola Formichetti is parting ways with @diesel after nearly four years. Formichetti, who served as Lady Gaga’s stylist in 2009, joined Diesel in 2013 as creative and artistic director. His first show debuted in Venice with a show held at the Venetian Arsenal. #wwdfashion #wwdnews
The polo shirt - an icon of preppy style - is roaring back into fashion in many creative guises, like this A-line polyester top from @carven, worn with @31philliplim cotton and elastane pants. Designers stretched a fashion classic into all kinds of new permutations this season. See how @mayteallende styled the preppy trend on WWD.com #wwdfashion (📸 : Kinya)
(Market Editors: @andrew_shang and @elmercer, Makeup: @amandawilsonmakeup using @fentybeauty, Hair: @gonn24, Model: @bara_holotova at @women360mgmt)
“I do like period [projects] a lot because I like creating those worlds, a world that is different from today," costume designer Mark Bridges said about the '50s British couture featured in @phantomthread. Bridges created the overall aesthetic and individual fashion looks for the film, which stars Daniel Day-Lewis, Lesley Manville and Vicky Krieps. Pictured here is a gown he designed for Krieps who plays Alma – the love interest of Day-Lewis' character, Reynolds Woodcock. #wwdfashion
@prada is embracing the holiday season with a series of short movies about the art of gift-giving. "The Postman's Gifts", which was directed by American filmmaker Autumn de Wilde, focuses on the brand's signature Prada Galleria bag and features Elijah Wood as the postman. In the first two episodes, Wood's delivers the iconic bag to @emmaroberts, who plays herself as a movie star, and Sasha Frolova. #wwdfashion
“I think I never met the person while we were working,” Vicky Krieps said of Daniel Day-Lewis, who she plays the love interest of in “Phantom Thread.” Day-Lewis remained perennially in character, so much so that she feels she’s just meeting him now. “It’s interesting to see how different he is in real life to the character,” Krieps said. WWD sat down with the 34-year-old actress to talk about her new role in the period film, which brings the fifties’ gender dynamics into the mix. Read more on WWD.com. #wwdeye (📷: @lexieblacklock)
@gucci has expanded its “Places” project to include six new cities. The initiative, which was first unveiled in July, aims to invite people to explore inspirational locations for the brand. On the list is the Biblioteca Angelica library in Rome pictured here. See the other five new venues on WWD.com. #wwdfashion (📷: @massimo_listri_official)
#ad From tools to lashes, WWD rounded up wellness and beauty products guaranteed to take your skin care and makeup routines to the next level in 2018. Follow along as @laceandleatherbyelyse, @ashnfashn and @elleisalwayshere experiment with these products on their Instagram profiles and blogs. #NewYearBetterYou
Blogger @camilacoelho is one of the fastest growing beauty influencers around the world. The bilingual blogger has worked with brands like @revolve Beauty, @dior, @louisvuitton and more and has an Earned Media Value of $34,338,441, according to @tribedynamics. But Coelho isn’t the only influencer making a major impact — head to WWD.com to see the other fastest-growing influencers in six key global markets. #beautyfridays (📷: @zefashioninsider)