The NPD Group released its first-half report Thursday, revealing growth in total prestige skin care and makeup dollar sales in U.S. department stores, a figure that exceeds prerecession sales figures from 2008. Increases were present in all categories of prestige makeup — namely lip and eye products — as well as a whopping 65 percent rise in the nail category since 2008. In total, prestige makeup sales jumped almost 4 percent.
“We are seeing a very different trend right now,” said Karen Grant, NPD’s vice president and senior global industry analyst. “People are spending money in spite of the recession. It’s like the Hollywood effect during the Great Depression.”
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