By  on October 24, 2011

More than two-thirds of retailers expect their online sales to grow at least 15 percent this holiday season, and offers of free shipping will be leaned on heavily to produce the hoped-for results.

A survey by the National Retail Federation’s Shop.org division, conducted by BIGresearch, revealed that 68 percent of the retailers queried expected their e-commerce revenues to grow 15 percent or more, up from 63.8 percent who forecast that level of increase last year. Just two of the 47 retailers responding, or 4.3 percent, expected their online sales to be flat or down, and only 13, or 27.7 percent, anticipated increases of less than 15 percent.

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