More than two-thirds of retailers expect their online sales to grow at least 15 percent this holiday season, and offers of free shipping will be leaned on heavily to produce the hoped-for results.
A survey by the National Retail Federation’s Shop.org division, conducted by BIGresearch, revealed that 68 percent of the retailers queried expected their e-commerce revenues to grow 15 percent or more, up from 63.8 percent who forecast that level of increase last year. Just two of the 47 retailers responding, or 4.3 percent, expected their online sales to be flat or down, and only 13, or 27.7 percent, anticipated increases of less than 15 percent.
The flowering of social media has caught merchants’ attention, with 74.5 percent of respondents indicating that they would make greater use of Facebook in response to the economy and 45.1 percent checking off the same response about Twitter. While other social media garnered a 41.2 percent affirmative response, “increased use of mobile alerts” checked in at 7.8 percent and “location-based services,” such as Foursquare, at 9.8 percent. Nearly a third of respondents, 31.4 percent, were raising inventory levels to be more competitive, and nearly as many, 29.4 percent, intended to use daily deal offers to rouse consumers in a challenging economic environment.
While 43.1 percent said their existing free shipping program would remain in place, 31.4 percent said they’d turn to that option earlier than they did a year ago. Exactly one in six — 16.7 percent — said they had “significantly higher” budgets for free shipping than they did a year ago, with 39.6 percent indicating those budgets were “somewhat higher.” Although 39.6 percent said they’d allotted about the same amount for free shipping, just 4.2 percent said the budget would be “somewhat lower” and none indicated a “significantly lower” budget.
The study requested that retailers indicate what percentage of their annual marketing budgets were dedicated specifically to the holiday season. The most popular response, drawing 20 of the 50 responses, was between 21 and 30 percent, followed by 12 indicating 11 to 20 percent and seven choosing 31 to 40 percent. Six said they’d devote 41 to 50 percent; three, 6 to 10 percent, and one each chose either 1 to 5 percent or over 50 percent.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)