North American retailers are taking dead aim at mobile technologies — and m-commerce in particular — as they seek to arrest growing customer defections and close their own technology gaps.
The swing towards Internet-based and Internet-assisted retailing is ubiquitous in the report from the National Retail Federation’s NRF Foundation and KPMG LLP to be released today. Covering 247 retail executives from 135 companies, the study, titled “Retail Horizons: Benchmarks for 2011, Forecast for 2012,” says that 40 percent of respondents ranked increasing m-commerce sales among their top-five strategic initiatives for 2012, 15 points higher than the 25 percent who chose it last year. An increase in online sales rose to 85 percent of respondents, up from 83 percent last year.
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