By and  on January 15, 2014

NEW YORK — The third day of the National Retail Federation’s Big Show served up a look at what brands are doing now and what the world of tomorrow might look like.

Most of the emphasis was on the digital world — how companies can better use the massive amounts of data they collect, how they can use technology to improve the shopping experience, even how technology can be not just used, but worn. But there was also a sense that digital is not the answer to everything, with online brands branching into the real world. Here, a look at the NRF’s view of the marketplace.

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