By  on July 10, 2012

TOKYO — Gap Inc.’s Old Navy will open a store in Japan on Thursday, setting up shop outside of North America for the first time.

“Our main target is families, specifically the fashion-conscious mother,” Gap Japan representative director and managing director Robert Frank said Tuesday on the sidelines of a press preview and shopping party for the store here. “She’s responsible for shopping for the whole family and making sure they look great. She might come to get the kids clothes for school, but she’s also going to want to stop buy and get some great fashion item for herself.”

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