Old Navy is going back in time with Disney Consumer Products.
The retailer on Monday launched 30 items — 28 T-shirts, a canvas tote and a watch — that feature images of Mickey and Minnie Mouse through the decades, priced from $12 to $20.
Although Old Navy has had a successful relationship with Disney since the start of its licensing program about four years ago, Jodi Rosenblatt, director of sales for Disney Consumer Products, emphasized this collection lifts the partnership to another level. “The artwork looks vintage, and there is a weathered look to the fabrications. It really shows what an elevated collection can look like. It’s not your basic screen Ts,” she said.
Nick Grover, director of licensing at Old Navy, called the collection an evolution of Old Navy’s expanding licensed goods business. “When we started the business, we were trying out some properties in a few stores. We just wanted to get a taste of whether our customer was interested in buying those properties. We learned right away that it was a huge want from our consumer,” he said. “It’s been a huge growth vehicle for us, and it has become an important part of our graphics business. This year, we looked for something new that would be different for our customer.”
The Disney collection at Old Navy will be showcased in the windows of three of the retailer’s stores: two in New York and one in San Francisco. There will also be prominent in-store signage and a social media campaign to promote the collection that has already begun, with the intent to drive people hungry to collect the merchandise into stores.
Beyond Old Navy’s stores in the U.S., Disney Consumer Products and Old Navy are confident the collection will be a hit abroad. “Old Navy has done consistently well with Mickey, Minnie and Mickey and friends. It is a franchise and a property that appeals to everyone globally,” said Rosenblatt. “They have stores in Canada and [four] stores in Japan that will be carrying the merchandise. With what we know with our Japanese merchandise, the product is going to do incredible there.”
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)