By  on March 24, 2010

Old Navy filled a key slot last week, naming Amy Curtis-McIntyre senior vice president of marketing.

Gap Inc., parent of Old Navy, said Curtis-McIntyre will lead all aspects of marketing and brand management for the division, develop strategies to continue the brand’s momentum and strengthen connections with its target customer, defined as young mothers shopping on a budget. Old Navy has been experiencing success with its SuperModelquin campaign and is well into a remodeling program geared to recapture a fun, easy-to-shop environment for families. The chain expects to have more than a quarter of its stores remodeled by the end of2010.

The marketing position had been vacant since 2008 when Michael Cape left. Since then, other executives filled in, including Rachel Acheson, vice president of brand and marketing strategy.

“At a time when the work we’re doing to serve Old Navy’s target customer is starting to pay off with recent improvements in sales and market share, I am thrilled to have Amy join our talented team,” said Old Navy president Tom Wyatt. “She has a great track record of successfully building distinctive consumer brands that have their own unique personality and emotionally resonate with customers.”

Curtis-McIntyre, who will report to Wyatt, previously served as senior vice president of marketing at Hyatt Hotels and was a founding executive at JetBlue. She also worked at Virgin and Dunkin’ Brands.

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