Celebs Take to Facebook for Cyber Monday Sales

A quartet of starlets are slated to add sparkle to Cyber Monday when Mary-Kate and Ashley Olsen, Kate Bosworth and Rachel Bilson participate in a Facebook broadcast for their respective fashion ventures with BeachMint Inc.

The fashionable foursome will appear from 10 a.m. to noon, Pacific time, Monday on a streaming broadcast on facebook.com/stylemint. A downloadable application will enable real-time shopping and exclusive deals to stream concurrently to the broadcast. A “buy now” button will allow viewers to purchase directly from the Facebook page rather than redirecting to the StyleMint e-commerce site.