A quartet of starlets are slated to add sparkle to Cyber Monday when Mary-Kate and Ashley Olsen, Kate Bosworth and Rachel Bilson participate in a Facebook broadcast for their respective fashion ventures with BeachMint Inc. The fashionable foursome will appear from 10 a.m. to noon, Pacific time, Monday on a streaming broadcast on facebook.com/stylemint. A downloadable application will enable real-time shopping and exclusive deals to stream concurrently to the broadcast. A “buy now” button will allow viewers to purchase directly from the Facebook page rather than redirecting to the StyleMint e-commerce site. “We launched StyleMint as an online brand to take advantage of the incredible trend in social commerce. This event is a perfect example of why we were excited to work with an innovative company like BeachMint,” said Mary-Kate Olsen. The Olsens, Bosworth and Bilson will participate via prerecorded segments that will be intercut with live commentary from Hillary Kerr and Katherine Power of the fashion blog WhoWhatWear. The duo will moderate the live portion of the broadcast and interact with viewers from BeachMint’s Santa Monica, Calif., headquarters. Several of the celebrities may call in during the broadcast, along with other surprise guests, said John Volturo, chief marketing officer at BeachMint. The Olsens partnered with BeachMint earlier this spring to launch StyleMint, which sells T-shirts for $29.99, shipping a new option once a month to customers who opt into the program. The BeachMint model utilizes social media, videos and an interactive interface to market the Olsens’ celebrity and personality to shoppers. The company first launched with a jewelry site called JewelMint in partnership with Bosworth in October 2010. A shoe site, called ShoeMint, will debut Thursday in partnership with Bilson and Steve Madden. A beauty site, called BeautyMint, launched last month in partnership with Jessica Simpson, who is not participating in the Cyber Monday promotion. BeachMint is working on the live broadcast with LiveStream and R to Z Media, a marketing firm founded in August by Randi Zuckerberg, the older sister of Facebook founder and chief executive officer Mark Zuckerberg. “BeachMint and its partners are transforming a time where people typically shop alone into a live online event where they’ll be shopping alongside their favorite designers,” said Zuckerberg. “Working with Facebook, LiveStream and R to Z allows BeachMint to leverage some of today’s most engaging technologies to bring commerce to Facebook and interact with our members in a way that’s never been done before,” said Josh Berman, co-founder and ceo of BeachMint. Berman, a co-founder of MySpace, launched BeachMint in June 2010 with partner Diego Berdakin, also a veteran of MySpace. The two have raised $38.5 million for their company in several rounds of venture funding, according to TechCrunch.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim