NEW YORK — Onassis is expanding west, to San Francisco.
The men’s retailer in October will open a 2,500-square-foot unit at 845 Market Street in the Westfield Centre, two blocks from Union Square.
The mall, a historically significant structure that originally opened in 1896, has a restored dome, atrium and colonnade.
“Onassis has always had its sights set on the West Coast and San Francisco,” said Michelle Li, vice president of operations and development for Onassis Clothing. “We want to see if we can be successful in the San Francisco market. The guys out there are creative professionals who can wear jeans and a blazer every day to work. There are so many guys in Silicon Valley.” Onassis is priced at the lower end of contemporary.
Li described San Francisco as a “microclimate, 50 degrees to 60 degrees all year round. We’ll be tailoring the collection for San Francisco. As we get to know the local customers better, we have the ability to tailor-make items exclusively for the San Francisco market, from graphic Ts to event-driven collections.”
Onassis, which opened its first store in SoHo in 2010, combines American-inspired design with European styling and fit and Japanese techniques. The company for fall is featuring a wool and leather varsity jacket for $498 and selvage denim jeans for $78. A tan windowpane wool blazer is $338, wool waistcoat, $168, and matching trousers, $148. “We’ve been pushing the envelope in the SoHo store with experimental designs,” said Li. “The SoHo customer is willing to take risks. This season, we have shorts with a 4-inch inseam. We thought we’d give it a try, because we can. The shorts sold really well. We also have shrunken vests in Japanese fabrics.”
Onassis has a women’s following that favors its soft Ts and flannel button-down shirts. “Once we settle the men’s side, we’ll move on to the women’s side,” Li said. “Women’s is definitely in the future.”
The company is owned by a group of Asia-based investors, including a Chinese apparel manufacturer who handles production of the Onassis collections. The company’s ambition is to open stores “in all the major cities where creative professionals and well-informed shoppers reside, such as Chicago, Boston, Seattle, Washington, D.C., Vancouver, London, Berlin and Australia,” Li said. And there could be an initial public offering down the road. “We hope the market can accept us and support us as we think about going public one day,” Li said.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast