Authentic Brands Group has outsourced its Juicy Couture digital e-commerce platform to Onestop Internet.
Onestop, backed by venture capital firms Bessemer Venture Partners and Fung Capital USA, works with 45 brands. Many of those brands are in the apparel and accessories space, such as J Brand, Seven For All Mankind, Rag & Bone and Frye footwear.
And while Onestop provides a range of platform solutions, ABG’s decision to partner with the company isn’t a surprise given the Li & Fung connection.
Fung Capital is the private investment vehicle of Li & Fung. Li & Fung Ltd.’s Global Brands Group, or GBG, is a key licensee for Juicy. It designs, markets, sources and distributes Juicy products in the core categories of women’s apparel and accessories, girl’s apparel and accessories, handbags and jewelry.
Onestop is one of a handful of firms similar to eBay’s GSI and Yoox that can host and operate the e-commerce component of a brand’s site using a soup-to-nuts approach to handle the back-end services from customer acquisition to digital imaging of product, warehousing and fulfillment, and marketing services such as paid search, as well as social media.
According to John Tomich, who cofounded the firm in 2004 and is chief executive officer of Onestop, his company will use data analytics to cull through what’s selling so inventory can move faster through the supply chain, as well as mine the data to monitor how customers are behaving on the site. The plan is to include integration with the store operating partners overseas, allowing stores to fulfill orders, as well as eventually allowing consumers to buy online and have a Juicy store serve as the pick-up point or return center.
Nick Woodhouse, ABG’s president and chief marketing officer, said the site will sell all core Black Label product categories, as well as have the ability to ship globally.
For now, a Juicy lower-priced offering will be sold exclusively at kohls.com and will be available at Kohl’s stores on Sept. 10.
Woodhouse said the site, although currently operational, will be updated to include social-media content. There are plans to include mobile apps so the consumer can become “immersed” in the Juicy experience regardless of how she chooses to interact with the brand.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)