Apparel appears poised to establish a commanding e-commerce lead.
Online sales of apparel, accessories and footwear are expected to continue to grow at double-digit levels for the next five years, allowing them to pull well ahead of computer hardware, software and peripherals, according to a forecast released Monday by Forrester Research Inc. The two broad categories led all others in U.S. online retail sales with $27.3 billion last year as apparel gained 17 percent and computer-related merchandise picked up 7 percent, a rate expected to drop further in the next half-decade.
So, while apparel and related products are expected to hit $44.6 billion in online sales by 2014, revenues of computer products by that time are projected at $36.3 billion, a low-single-digit growth rate.
Forrester, based in Cambridge, Mass., projected that overall online retail sales in the U.S. would maintain a 10 percent compound annual growth rate over the next five years, leaping to $248.7 billion from $155.2 billion after 11 percent growth last year. Auto, travel and prescription drug transactions aren’t included in the tabulations.
Online sales accounted for 6 percent of total retail sales in the U.S. last year, a figure expected to rise to 7 percent this year and 8 percent beginning in 2013, according to Forrester. The e-commerce portion of apparel sales, 9 percent last year, is seen hitting 10 percent this year, 11 percent in 2011 and making its way to 12 percent in 2013. By contrast, online sales accounted for 52 percent of computer-related purchasing last year and are expected to hit 55 percent by 2011, offering less room for increased penetration.
Forrester also tracked the influence of the Internet on sales through other distribution channels and found that, apart from goods bought online, the Web influenced $917 billion in retail sales last year, meaning 42 percent of purchases were either made on the Web or influenced by it. By 2014, the percentage is anticipated to reach 53 percent as the $248.7 billion in expected online sales are joined by $1.41 billion in Web-influenced transactions.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia