By  on December 3, 2013

E-commerce is shaping up to be the holiday season’s silver lining — so far.

But while the channel is posting dramatic growth, it is from a smaller base and is basically siphoning consumer dollars from brick-and-mortar stores, leaving the overall picture for holiday still decidedly bland. On top of it all, retailers are becoming as aggressively promotional online even before Thanksgiving Day, eating somewhat into the hubbub surrounding so-called Cyber Monday.

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