When it comes to consumer preferences for online shopping, there’s a gap between their expectations and what retailers and brands are delivering, according to a just-released research report and survey from BrandShop.
The digital commerce solutions firm’s 2015 Digital Consumer Preferences Survey revealed that 82 percent of consumers polled “expect to be able to transact directly with their favorite brands,” which means they expect to go to a brand’s Web site or a direct-to-consumer brand site and make purchases. Moreover, 88 percent said they “prefer it as a trusted alternative to transacting with third-party e-tailers,” the research report noted.
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