The solid holiday performance of brick-and-mortar retailers did nothing to stop the progress of online shopping, which more than doubled its growth rate for the season.
ComScore Inc. reported that online sales grew 12.6 percent, to $30.81 billion from $27.37 billion, during the 56 days spanning Nov. 1 to Dec. 26. In the 54 days from Nov. 1 to Dec. 24 in 2009, online sales rose a more modest 4.9 percent, to $27.12 billion from $25.85 billion during the 2008 period, which had one less shopping day. Online sales in the U.S. declined 3 percent during the 2008 holiday season.
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