By  on January 16, 2014

SHANGHAI — Online consumption among consumers in China's poorer interior provinces experienced the highest growth rates in the country last year, according to an annual spending report released by Alipay, e-commerce giant Alibaba's electronic payment service similar to PayPal.

The Alipay Annual 2013 China Spending Report found that while the top provinces for online spending are still located in wealthier coastal areas, seven out of 10 provinces where e-commerce spending is growing the fastest are in the less-developed West. Guangxi experienced the biggest increase in online spend with a 156 percent growth rate in 2013 compared to the year before while Henan and Fujian came in second and third with 147 percent and 145 percent year-on-year increases respectively. Guangdong, a province on China's southern coast, ranked first in terms of total amount spent online. The report did not specify spending amounts.

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