Online growth rates this holiday season have stayed in double digits.
According to an update on online purchasing activity from Reston, Va.-based digital research group ComScore Inc., e-commerce purchases between Nov. 1 and Dec. 10 totaled $29.26 billion, 12.9 percent above the $25.91 billion sold during the comparable days last year.
Sales on Green Monday, Dec. 10, were up 12.5 percent to $1.28 billion from $1.13 billion, making it the third heaviest day for online buying for the season to date, behind only Cyber Monday, Nov. 26, at $1.47 billion, and Tuesday, Dec. 4, at $1.36 billion.
Last year, Green Monday sales rose 18.8 percent, breaking through the $1 billion barrier from $954 million in 2010.
At first used to refer to the strongest day of online selling in the month of December, Green Monday is now the second Monday in December and, as in 2011, trails both Cyber Monday and the preceding Tuesday.
“While Green Monday remains a very important day for the season, as consumers have gained confidence with on-time shipment delivery, there is perhaps less urgency than there once was to make those final purchases at least two weeks in advance of Christmas Day,” said Gian Fulgoni, chairman of ComScore. “What we’ve seen over the past few years is a tendency for heavy spending to continue late into the week of Green Monday and right up until Free Shipping Day, which this year falls on Dec. 17.”
Free Shipping Day generally is the last day that consumers can avail themselves with free shipping privileges from online retailers and still be guaranteed delivery by Christmas Eve.
ComScore reported that gains on Green Monday were driven by a 10.7 percent increase in transactions, to 15.9 million; a 6.6 percent rise in spending per buyer, to $140.95, and a 5.5 percent increase in the number of buyers, to 9 million. Transactions per buyer rose 4.8 percent, to 1.76, while spending per transaction ticked up 1.6 percent, to $80.11.
While somewhat slower than growth in recent years, online sales have continued to outperform overall retail sales by a wide margin — more than four times the 3 percent gains being registered by many stores. They’ve also been a major contributor, in many cases the largest, to sales gains among brick-and-mortar retailers.
Although ComScore doesn’t report precise sales numbers for product classifications, it does provide percentage gains, for the season to date, for categories that have outperformed overall spending patterns. So far this year, sales gains have been led by digital content and subscriptions, up 22 percent; toys, up 18 percent; video game consoles and accessories and consumer electronics, both up 15 percent, and computer hardware, up 14 percent.
Apparel and accessories and health-beauty products failed to qualify. ComScore noted that consumer electronics purchases are being led by sales of smartphones, themselves a principal component of increased online buying activity.
The data for the results so far this season imply that online sales for the period spanning Dec. 3 and Dec. 10 rose 9.1 percent, to $7.91 billion, from $7.25 billion in 2011.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye