Opening Ceremony co-owners Carol Lim and Humberto Leon are turning Fashion’s Night Out into a street party with global influences. Items from special edition “trunk shows” will be sold from the backs of custom automobiles parked outside their store at 35 Howard Street here — for example, a Volkswagen minibus for Proenza Schouler, or a Thai Tie truck for Scott Sterneger of Boy/Band of Outsiders, who will be hawking clip-on bow ties and neckties and sampling Thai-inspired desserts from Momofuku Milk Bar. Kate and Laura Mulleavy of Rodarte will drive a classic convertible lowrider to the festivities, its trunk filled with exclusive Rebekah Miles for Rodarte T-shirts and tote bags.
Fendi representatives Alexander Wang and Delfina Delettrez are also expected.
This story first appeared in the September 8, 2009 issue of WWD. Subscribe Today.
The store is known for mixing high and low, and Thursday will be no exception. Keds for Opening Ceremony, an exclusive line of sneakers, will be launched during the night. Each Keds collection will be influenced by a different country. The U.S. is first out of the shoe box, and the Keds and Pro-Keds will feature classic American iconography and materials such as bandana prints, denim, nautical stripes and chambray.
The streets will be filled with the music, courtesy of DJ sets by Ezra Koenig and Rostam Batmanglij of Vampire Weekend, a preppy indie-rock band laced with Afro-pop influences, and singer Lissy Trullie. Sweet snacks will be supplied by ice-cream maker Van Leeuwen and Heartschallenger, which will offer treats from around the world, including Japanese moshi ice cream and gummi mushrooms.