TOKYO — Opening Ceremony has relocated its flagship here to a smaller space on the city’s trendy Cat Street in the Omotesando district.
A cluster of mannequins sporting eyeballs for heads greet shoppers at the entrance to the 13,000-square-foot store, which covers four levels. It stocks a host of labels such as Acne, Proenza Schouler, Rodarte, Carven, Alexander Wang and Sophie Hulme and up-and-coming Asian brands like Japan’s G.V.G.V. and South Korea’s Fleamadonna. The store also carries a bevy of exclusive merchandise, including a line of lingerie designed by model and actress Kiko Mizuhara, Yoko Ono’s provocative men’s collection and a special range of colorful Adidas apparel and sneakers.
Chloë Sevigny will join Opening Ceremony cofounders Humberto Leon and Carol Lim for an inaugural party Friday night, at which customers can place orders for her fall collection exclusive to the retailer. The store opens to the public on Saturday.
“We’re super excited to have this be our new home,” Leon said during a tour of the store. “This is actually one of our favorite streets to shop on.”
In 2009, Leon and Lim opened a massive seven-story flagship in an annex of the Seibu department store in Shibuya in partnership with Onward Holdings Co. Ltd. The inaugural bash attracted a long list of bold-faced names such as Kirsten Dunst, Mary-Kate and Ashley Olsen, Jason Schwartzman and Erin Wasson.
Leon said the Shibuya store had been performing “phenomenally” — he declined to give sales figures — but ultimately the duo wanted to have their own freestanding structure with the flexibility to host events and have total control over their own space. The new store is about half the size of the selling space of the previous location, which had a somewhat daunting layout featuring escalators between every floor.
“The main thing that [pleased] us about moving here was that we had a freestanding space. That we weren’t attached to a big complex…we like to act on a whim and do things spontaneously,” Leon said.
The new store’s design has an open, airy feel with a glass facade and exposed ceiling beams typical of other stores in the neighborhood. Roy Lichtenstein-inspired stripes and polka dots cover some of the flooring, including the stairwells. Quirky display cases shaped like animals were brought over from the old store in Shibuya to furnish a zoologically themed floor.
“The animal fixtures we feel are very signature [to] us, so we wanted to keep them here. They’re all kind of roaming together,” Leon said.
An area of the store housing a large section dedicated to Alexander Wang features metallic displays and accents. Toga, housed nearby, is just one of the many designers offering up special merchandise for the retailer.
“At least half of the brands we feature have either exclusive product and/or in some of the bigger cases capsule collections for us,” said Lim.
The store’s ground floor has an ample space dedicated to Kenzo, which is only logical as Leon and Lim act as creative directors for the brand.
Opening Ceremony has two smaller outposts in Japan in the Lumine shopping complex in Tokyo’s Shinjuku district. Leon said he and Lim are working with Onward to find locations in other Japanese cities for stores.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)