By  on April 19, 2017
Two looks from Orchestra.

Orchestra, France's biggest children's wear and maternity retailer and the sixth-largest in the world, operates 700 stores in 40 countries. The company next month will launch its U.S. business with an e-commerce site and 4,000-square-foot store at King of Prussia Mall in King of Prussia, Pa.

Agathe Boidin, director and vice chairman of Orchestra, said the retailer hopes to build the chain to 500 stores, with 300 small units selling apparel for babies through size 16 girls and boys. The mall and strip center stores will average 4,000 square feet. About 200 larger stores, ranging from 25,000 square feet to 30,000 square feet, will feature the full range of apparel as well as strollers, car seats and furniture.

Orchestra's French styling — blue-and-white striped jumpers, denim overalls embroidered with flowers and dresses with an illustration of the Eiffel Tower along with sharp prices — should appeal to American customers, Boidin said. Prices for dresses, $23 to $29, are discounted 25 percent to club members who pay a $10 annual fee. Boidin said the company has more than 1.6 million members.

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