By  on May 25, 2012

NEW DELHI — As retail grows in India, the blurry figure of the shopper and where they are buying has been brought more in focus with a new retail survey from Nielsen.

While the size of India’s retail sector is estimated to be $450 billion, it is characterized by a strong unorganized segment. Organized retail is estimated to be only about 6 percent of the total. It is often referred to as “modern trade,” as against the traditional “general trade.”

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