By  on June 9, 2011

British swimwear brand Orlebar Brown will open its first freestanding store in London on June 10. Located in the Notting Hill neighborhood at 178 Westbourne Grove, the 300-square-foot shop will carry the brand’s men’s and women’s swimsuits and related sportswear.

“This is a dream step in the Orlebar Brown journey,” said founder Adam Brown, who launched the company in February 2007. “It will be the first complete window for customers to see and feel the essence of what Orlebar Brown is about.”

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