Kay Lee, who founded the brand 15 years ago, will open a new store in NoLIta at the end of the month, which represents store number five in Manhattan. The 650-square-foot “nook,” as Lee calls it, will be devoted to Otte’s in-house label, which she designs. The collection is minimalist and modern, with sleeveless V-neck silk dresses with rounded hems and cotton voile tops with uneven hems. “We decided to grow the Otte brand,” said Lee, noting that the collection is manufactured in the Garment Center.
Otte units, which average about 1,000 square feet, do from $1.5 million to over $2 million in sales a year.
The recently unveiled #8 New York Showroom — eight is a lucky number in Lee’s native Korea — wholesales the Otte collection along with the lines of eight young designers. Lynn Rosetti, a veteran of Steven Alan, is Lee’s partner and director of the showroom, which also showcases her handbag line, Oliveve. The other brands represented include Poupette, Sunday Somewhere, Alexia scarves, Great by Sandie, Lionette by Noa Sade and Marie Turnor.
In addition to lesser known names, Otte carries 3.1 Phillip Lim, Acne, Carven, Kenzo, Isabel Marant, MSGM, Rag & Bone and Vanessa Bruno, among others.
A Brooklyn location planned for next year will be something of a homecoming for Kay, who unveiled her first store there in 1999.
E-commerce is growing at a 40 percent to 50 percent clip. Online is a bigger focus for the company, Lee said, noting that 50 percent of the online business comes from international customers, mostly in China, Japan and Southeast Asia.
Stores in Asia are on the horizon. “The concept of a multibrand store is lacking in Asia,” Lee said. “We’ll open stores as soon as we can find the right local partner.
“I’m executing a foundation for this brand,” said Lee, who has put a team in place. In 2011, Lee realized she needed a right hand, so she hired Nancy Zhang, a former marketing manager at Google, as vice president and chief operating officer. “Nancy is executing an entrepreneurial vision,” Lee said. After Zhang joined, Otte in 2012 opened its biggest store, on Third Avenue and 71st Street, which Lee refers to as the flagship.
Lee’s is a rags to riches story. After studying fashion design at Parsons The New School for Design, she worked at J.C. Penney and Forever 21. She decided to open her own store in Brooklyn on Bedford Avenue. With no merchandise or money, she borrowed leftovers from her designer friends such as Jody Arnold. “I still kept my job,” she said. “I worked seven days a week for three years, nonstop.” In 2002, Lee opened a store on Greenwich Avenue in the West Village. A Madison Avenue and 94th Street unit bowed in 2008. When her 10-year lease ended in Brooklyn in 2009, Lee closed the store and opened another one in TriBeCa.
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)