By and and and  on December 23, 2013

Santa might have come through for retailers in the nick of time.

In a surge of late gift shopping, “Super Saturday” proved to be bigger than expected, raising hopes that retailers can make their holiday revenue goals.

Consumers pounced on widespread price cuts typically 40 to 50 percent off — at least 10 percent higher than a year ago — in a palpable sense of urgency with the holiday just around the corner. The balmy weather got people out in sweaters and sweatshirts, many of whom had to forgo shopping the week before due to the snowstorm affecting business in a third of the country.

Department stores on Saturday were busier than specialty stores. Among the busiest: Macy’s, Nordstrom and even J.C. Penney, which got a thumbs-up from Cleveland Research with a positive read on December sales trends for the struggling chain. TJ Maxx, Marshalls, Burlington Coat Factory, Victoria’s Secret, Old Navy, Anthropologie, Loft and Dick’s Sporting Goods were also said to be very crowded. Manhattan’s main shopping venues on Saturday, particularly Fifth Avenue and Herald Square, were packed morning to late afternoon, while suburban malls were busy, though not crazy.

 

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