By and  on April 6, 2012

As a growing number of beauty retailers cross the threshold with their own proprietary skin care brands, one thing is clear: This is not the time to play copycat.

“If you can create a new category, you win,” declared Bluemercury co-founder and chief executive officer Marla Malcolm Beck, who in May will try her hand at product creation with the debut of her first skin care line, M-61, a nine-piece collection said to bridge the gap between the high-tech and the natural.

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