MILAN — OVS is gearing up to launch F4YG, #Fashion for Young Generation, a project supporting young fashion designers.
The Italian mass-market retailer, which is under the Coin Group umbrella, has teamed up with both a series of international fashion schools and prestigious designers to select a number of talents, who will realize a capsule collection for OVS.
“Young people are sometimes said to have no energy and no ambition, but we completely disagree with this opinion,” OVS general manager Francesco Sama told WWD. “On the contrary, they are extremely talented, they do their best to succeed in what they do, so we think that a company like OVS can offer them an important stage to showcase their creations and get a real feedback from customers.”
Tracey Wong, a 26-year-old graduate of London’s Central Saint Martins, has been selected by OVS and her tutor Matthew Williamson to design the first F4YG capsule collection, which will hit 100 OVS stores across Italy on April 20.
“I’m pleased to support OVS on this great initiative. I understand how tough it can be to break into the fashion world as a young designer, and innovative projects such as F4YG provide a platform to nurture and elevate young talent,” said Williamson. “The pieces are designed to reflect an aesthetic that is both young and playful but contemporary in detail, cut and placement of print,” said Wong.
The collection, which includes 19 pieces with an average price of about 30 euros, or $39 at current exchange, will also be available online at ovs.it.
“The launch of this project will also mark the debut of our first e-store, and we think it’s fundamental to open all the communication channels with our customers,” Sama said.
To support the F4YG initiative, during the first week of April, OVS will unveil an advertising campaign that was photographed at London’s Central Saint Martins headquarters.
The second chapter of the project, which will be focused on Italy, will debut in the fall.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)