MILAN — OVS is gearing up to launch F4YG, #Fashion for Young Generation, a project supporting young fashion designers.
The Italian mass-market retailer, which is under the Coin Group umbrella, has teamed up with both a series of international fashion schools and prestigious designers to select a number of talents, who will realize a capsule collection for OVS.
“Young people are sometimes said to have no energy and no ambition, but we completely disagree with this opinion,” OVS general manager Francesco Sama told WWD. “On the contrary, they are extremely talented, they do their best to succeed in what they do, so we think that a company like OVS can offer them an important stage to showcase their creations and get a real feedback from customers.”
Tracey Wong, a 26-year-old graduate of London’s Central Saint Martins, has been selected by OVS and her tutor Matthew Williamson to design the first F4YG capsule collection, which will hit 100 OVS stores across Italy on April 20.
“I’m pleased to support OVS on this great initiative. I understand how tough it can be to break into the fashion world as a young designer, and innovative projects such as F4YG provide a platform to nurture and elevate young talent,” said Williamson. “The pieces are designed to reflect an aesthetic that is both young and playful but contemporary in detail, cut and placement of print,” said Wong.
The collection, which includes 19 pieces with an average price of about 30 euros, or $39 at current exchange, will also be available online at ovs.it.
“The launch of this project will also mark the debut of our first e-store, and we think it’s fundamental to open all the communication channels with our customers,” Sama said.
To support the F4YG initiative, during the first week of April, OVS will unveil an advertising campaign that was photographed at London’s Central Saint Martins headquarters.
The second chapter of the project, which will be focused on Italy, will debut in the fall.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast