By and  on January 20, 2010

Procter & Gamble and PFSweb have partnered to launch an e-commerce site featuring P&G’s different brands. According to a statement from P&G, the store, called eStore, will test e-commerce concepts and launch in the spring.

The online shopping site will be owned and operated by PFSweb and exclusively feature P&G products to consumers in the U.S. Kirk Perry, P&G’s vice president, North America, said ultimately P&G’s goal “is to test concepts and programs that can be reapplied with all of our online retail partners.”

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