By and  on March 3, 2008

LAS VEGAS — After axing an unsuccessful footwear business and a comp-dragging streetwear chain earlier this year, Pacific Sunwear of California Inc. is ready to refocus on the core surf/skate apparel market that once vaulted the specialty chain into dominance.

PacSun, the company’s flagship division that brought surf brands like Billabong and Volcom to the masses, is under hopes will give the retailer greater cachet among fickle, brand-conscious consumers who now have multiple options for action sports apparel in the malls.

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