After having used her two Colorado medical spas as a testing ground for her product line the past eight years, Pamela Hill is going national — and then global.
The president and chief executive officer of Pamela Hill Skin Care runs Facial Aesthetics, a medical spa with branches in Denver and Highlands Ranch, Colo., as well as the Pamela Hill Institute, a training facility.
"We have had the luxury of developing the line in our spa and having our customers help us with feedback," said Hill. "It was our own little lab to develop the collection before launching it out into the public."
Now confident that the range, which consists of 25 stockkeeping units, is ready, Hill is poised to ship to some 50 points of sale around the country, mostly day and destination spas. Her key selling point: The collection is intended for people who have just had some kind of treatment — anything from microdermabrasion to Fraxel laser treatment — and who are seeking something gentle and easy to use that will help their skin heal quickly.
"Our goal was to find a niche in spas and salons for a line that was medically rooted without being too aggressive," said Hill. "We discovered that everything was either salon-based or physician-based, but that there was nothing much out there between those two categories."
The collection is based on peptide technology and contains vitamin C and antioxidants.
"Peptides are among the most cutting-edge technologies available right now, really allowing the skin to regenerate and heal and improve texture and tone without irritation," she said, adding that the more popular products include an Enzyme Exfoliation Mask with Papaya Enzymes and the Daily Moisturizer with Green Tea.
"Those two in particular have very good consumer appeal and are selling especially well," said Hill.
Buoyed by the enthusiastic response to the rollout, she has completely repackaged the line; the new look will be introduced next year.
"It's simpler and cleaner," she said of the pale colors on the packaging, punched up by apple green and teal blue. "Before, it was in dull green with lots of busy wording on the front. Now, we just want it to be an easy product for the consumer to use."She is also planning to launch a few new products, including a brightening serum, a massage cream and a peptide-rich face and eye serum.
"The brightening serum is intended for customers who want that effect without the use of hydroquinone," she said of the item, which is close to being ready for distribution. The massage cream will be part of the brand's back bar repertoire, while the facial and eye serums are a few months away from being launched.
"We're always looking for interesting things to develop, but don't want to just create something to put in the line for the sake of [adding to it]. It has to have a real reason for existing."
Also on the horizon is a body treatment collection, which Hill said was in response to requests from plastic surgeons for products that can be used after liposuction and breast surgery.
"We can direct the products toward those individuals who have had work done, as well as those who are a little reluctant to have any work at all," she said. "But because the products are results-oriented, they are going to provide the best results for people who have had peels and microdermabrasions and can help to maintain those results much longer."
Prices are in the range of $22.50 for the enzyme mask and green tea moisturizer to $50 for the new peptide eye serum, although there are also products that retail for well under $20.
She anticipates the collection being sold to between 250 and 300 doors by the end of 2008, and is also negotiating with distributors in the Far East and the Middle East. She is planning to focus on the spa end of the business for now, saying she would specifically develop a retail line if the collection was in the future intended for a department store environment.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews