After having used her two Colorado medical spas as a testing ground for her product line the past eight years, Pamela Hill is going national — and then global.
The president and chief executive officer of Pamela Hill Skin Care runs Facial Aesthetics, a medical spa with branches in Denver and Highlands Ranch, Colo., as well as the Pamela Hill Institute, a training facility.
"We have had the luxury of developing the line in our spa and having our customers help us with feedback," said Hill. "It was our own little lab to develop the collection before launching it out into the public."
Now confident that the range, which consists of 25 stockkeeping units, is ready, Hill is poised to ship to some 50 points of sale around the country, mostly day and destination spas. Her key selling point: The collection is intended for people who have just had some kind of treatment — anything from microdermabrasion to Fraxel laser treatment — and who are seeking something gentle and easy to use that will help their skin heal quickly.
"Our goal was to find a niche in spas and salons for a line that was medically rooted without being too aggressive," said Hill. "We discovered that everything was either salon-based or physician-based, but that there was nothing much out there between those two categories."
The collection is based on peptide technology and contains vitamin C and antioxidants.
"Peptides are among the most cutting-edge technologies available right now, really allowing the skin to regenerate and heal and improve texture and tone without irritation," she said, adding that the more popular products include an Enzyme Exfoliation Mask with Papaya Enzymes and the Daily Moisturizer with Green Tea.
"Those two in particular have very good consumer appeal and are selling especially well," said Hill.
Buoyed by the enthusiastic response to the rollout, she has completely repackaged the line; the new look will be introduced next year.
"It's simpler and cleaner," she said of the pale colors on the packaging, punched up by apple green and teal blue. "Before, it was in dull green with lots of busy wording on the front. Now, we just want it to be an easy product for the consumer to use."She is also planning to launch a few new products, including a brightening serum, a massage cream and a peptide-rich face and eye serum.
"The brightening serum is intended for customers who want that effect without the use of hydroquinone," she said of the item, which is close to being ready for distribution. The massage cream will be part of the brand's back bar repertoire, while the facial and eye serums are a few months away from being launched.
"We're always looking for interesting things to develop, but don't want to just create something to put in the line for the sake of [adding to it]. It has to have a real reason for existing."
Also on the horizon is a body treatment collection, which Hill said was in response to requests from plastic surgeons for products that can be used after liposuction and breast surgery.
"We can direct the products toward those individuals who have had work done, as well as those who are a little reluctant to have any work at all," she said. "But because the products are results-oriented, they are going to provide the best results for people who have had peels and microdermabrasions and can help to maintain those results much longer."
Prices are in the range of $22.50 for the enzyme mask and green tea moisturizer to $50 for the new peptide eye serum, although there are also products that retail for well under $20.
She anticipates the collection being sold to between 250 and 300 doors by the end of 2008, and is also negotiating with distributors in the Far East and the Middle East. She is planning to focus on the spa end of the business for now, saying she would specifically develop a retail line if the collection was in the future intended for a department store environment.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)