By  on April 9, 2007

Pampolina's European flair will land in the U.S. this fall.

The 30-year-old children's apparel brand is distributed in 40 countries worldwide, including China, Japan, the United Arab Emirates and Russia, but hasn't been in the U.S. Now the company's four collections — Pampolina Mini Baby, Pampolina Baby, Pampolina Kids and teen line PJE — will be available in 350 of the country's high-end specialty retailers, including Nordstrom.

"While the quality is high, it's also still very kid-friendly, with easy-to-wear pieces and fabrics that can go into the washing machine," said Sheila Connelly, president of Pampolina USA, who joined the brand from Hartstrings, where she was chief executive officer.

Pampolina Kids, which accounts for about 80 percent of the firm's business, is the largest line in the U.S. for fall. It includes a variety of pieces, from hand-woven sweaters, dresses, jackets, skirts, pants and hoodies to a range of outerwear. Each style comes with a special detail attached, such as the embroidery on a denim skirt, a beaded top, appliqués on a dress or fake-fur collar on a coat. The line wholesales from about $20 to $55.

The Pampolina Mini Baby line, encompassing a large mix for babies sizes 3 months to 12 months, is made of soft fabrics such as fleece, velour and fine-spun cotton.

"There's really so much product that we can't wait to launch in the U.S.," Connelly said. "The line is just massive and what you see now is just a small taste of what we will eventually offer."

Connelly said the PJE line was being offered only in New York, but would be expanded with the spring 2008 collections. Also for spring, the company will launch boys' apparel and swimwear in the U.S. Connelly said she expected the brand to be in 600 to 650 doors in the U.S. by spring.

"The line is updated and trendy, but still with a sweetness to it," she said of the collection, which has its headquarters in Pegnitz, Germany.

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