Parker, the contemporary sportswear firm, relaunched its Web site and added an e-commerce component. The site goes live today.
The New York-based company, which is owned by Derek Farrar, Laurieanne Gilner and Howard Highman, worked with Onestop Internet Inc. for the refresh, redesign and execution of parkerny.com. Onestop had previously done such e-commerce launches as Rag & Bone, Seven For All Mankind, Splendid, Ella Moss, John Varvatos and Rachel Pally.
Parker, which was founded in 2008, includes among its accounts Shopbop, Piperlime, Intermix, Saks Fifth Avenue, Nordstrom, Neiman Marcus and Bloomingdale’s.
E-commerce will launch with 37 stockkeeping units from their spring delivery, increasing to 68 in total by mid-April.
Onestop will handle the warehousing of the merchandise. “We will ship to them and they will ship out,” said Farrar, who declined to reveal the cost of the redesign.
The welcome screen is a video, which will run on Taxi TV after the site launches, beginning Feb. 22. It was shot by Drew Reilly. This is the first video ever shot by the brand. The site will be fully integrated with its social media platforms, Facebook, Twitter, Instagram and Pinterest, with a special part of the site aggregating all its posts on the various platforms. The new site will be launched with a party at The Gallery at the Dream Hotel on Feb. 21, with special guest DJ Harley Viera-Newton spinning.
According to Paige Vila, a spokeswoman for the firm, the homepage will have “Behind the Shoot,” which will feature information about the hair and makeup on the models, as well as a write-up of the models. The site also has a zoom feature to better view the merchandise.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast