For Patrick Bousquet-Chavanne, metamorphosis is a magic word.
Bousquet-Chavanne, who is executive director of marketing and business development for British retailer Marks and Spencer Group plc, noted that transformation is “probably one of the most important journeys M&S has ever embarked upon.” And beauty, he said, is at the core of that transformation.
“We have a commitment to impact the business, secure a consumer base and evolve our brand name with a global footprint around the world,” said Bousquet-Chavanne. “Back in 2010, M&S was essentially a traditional U.K. high-street retailer who exported products around the world. Today, our business strategy states a clear plan to reduce our dependency on the U.K. Our vision is to become a truly international multichannel retailer with scale and authority in the country in which we trade. We opened 200 new stores over the last couple of years and we are well on our way to opening another 250 stores by 2017 internationally.”
While the retailer operates more than 800 stores in its home territory of the U.K., one of its strongest focuses is international expansion. “We have a strong focus on the emerging markets and on Western Europe as well,” said Bousquet-Chavanne. “We opened 39 stores in India over the last couple of years while we’re growing at 42 percent. We opened 15 stores in Shanghai where we are growing at about 18 percent. And we opened 40 stores in Russia, timing is everything in life, and we are growing at about 8 percent. Most importantly we are adapting our product offer in women’s wear, men’s wear, accessories and beauty to those dedicated locations. We are committed to modernizing the brand in a dramatic way,” he said, ticking off the food hall, home department, fashion destination and the beauty universe. “And it is for me the combination of all these departments that will create a very exciting new world, a new multichannel world, where the consumers can clearly shop their way, integrating new technologies and obviously digital”
According to Google, 52 percent of searches for women’s clothing is now done by a mobile device, overtaking desktop for the first time in just one year, said Bousquet-Chavanne, adding that beauty is already at 36 percent. “Consumers are increasingly seeing online as a place for entertainment and browsing and learning,” said Bousquet-Chavanne. “You cannot go on that transformation journey without bringing new talent and people that come from the digital world as well as the publishing world. When you look at our new Web site, basically content is king and conversation is happening every day. Beauty is the content-hungry category. We’re getting a phenomenal response to the consumers’ engagement across every single topic that we obviously program for them on a weekly and daily basis. And it is all about providing solutions, tips and engaging that conversation.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews