By  on January 15, 2014

LONDON — Paula Reed has been named creative director of Munich-based online fashion retailer MyTheresa.com, the company said Wednesday.

The move follows Reed's resignation from the post of fashion director at London’s Harvey Nichols late last year. Her appointment to the new position at the online retailer is effective immediately, and she reports to Jens Riewenherm, chief executive officer of MyTheresa.com.

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