Pearls & Popcorn, a children’s collection with a European flair, moderate prices and a “mini-me” approach, could grow up fast.
The line is being launched today at Bloomingdale’s — practically chainwide — which has the fall exclusive and created a shop on the eighth floor of the 59th Street flagship, with Philippe Starck fixtures. According to Pearls & Popcorn, orders for spring are coming in from Lord & Taylor and Nordstrom, a Web site is being launched within 10 days, and ads are being projected from a huge Times Square electronic billboard.
Marvin Traub, the former chairman and chief executive officer of Bloomingdale’s who runs his own consulting company, has been helping in the start-up, which is a family-owned business, led by David Pardo in London, who made his mark in the music industry, and his daughter, Ronit, the Paris-based designer of the line. Pearls & Popcorn has a New York showroom at 112 West 34th Street, the children’s wear building across from Macy’s.
“Pearls & Popcorn is very well designed with kind of a French flair but very appropriate for the American market,” Traub observed. “To start, the collection will be distributed to better department stores,” at a cautious pace, he noted. “We need to make sure we’re on top of it to make sure it runs smoothly. Then, over time, as we put together an organization, it will be [also] sold at a number of children’s boutiques” and possibly European department and specialty stores as well. “The children’s business has been reasonably healthy — not gangbusters,” said Traub. “I think some newness would be helpful. That’s what this is all about.”
“There’s a few philosophies behind the brand — to make high-quality goods at affordable prices and to dress children, babies in particular, as mini-me adults,” said Ronit Pardo. “We are not offering the usual pinks for the girls. We’re dressing them up and making it more fun.”
Some adult styles, like skinny jeans and harem pants, have been adapted for children, Pardo said, adding that the collection overall offers “effortlessly chic looks that can take children from a casual afternoon play date to a high-profile dinner party with Mom and Dad.” Head-to-toe looks from classic layette, body suits and bloomers, to fitted corduroys, plaid flannel oxford shirts, hoodies, denim, smock tops, Henleys, dresses and accessories, are included. Sizes range from three months to 36 months.
The average retail price is $31, with a range from $20 for T-shirts to $57 for a knitted snowflake cardigan.
A room full of toiles at the haute couture atelier in the Dior exhibition at Les Arts Décoratifs, open in Paris since July 5. This is just one of three major exhibitions that have been timed to coincide with the house's 70th anniversary. See the rest of the exhibits, plus read WWD's look into the iconic brand's history. Link in bio. #wwdfashion (📷: @dominiquemaitre)
For spring, Pamplemousse's Danica Zheng presented her signature slip dresses attached to a white T-shirt along with floral windbreakers, off-the-shoulder cotton blouses and more. For more highlights from the New York trade shows, go to WWD.com. #wwdfashion
The Green Carpet Fashion Awards closed out Milan Fashion Week yesterday. The fashion industry flocked to the event, showing its efforts to support and spread the message of sustainability. Supermodel Gisele Bündchen said "if each one of us took at least one step is this direction, there is no saying how much could be done." #wwdeye #wwdfashion #mfw (📷: Lodovico Colli di Felizzano)
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)