Penélope Cruz’s next role will be a starring one in Saks Fifth Avenue’s 2012 Key to the Cure campaign.
As the Entertainment Industry Foundation’s ambassador for this year’s initiative, the Academy Award-winning actress will appear in a national public service announcement wearing the limited-edition Carolina Herrera-designed T-shirt. As of Oct. 1, shoppers will be able to buy the $35 shirt at Saks Fifth Avenue and Off 5th stores, as well as via saks.com with all proceeds benefiting EIF’s Women’s Cancer Research Fund. Herrera will host a meet-and-greet at Saks’ Fifth Avenue flagship in New York during the Key to the Cure shopping weekend, which is slated for Oct. 18 to 21.
“Cancer has affected each and every one of us in one way or another and I am thrilled to be involved with this wonderful cause,” Cruz said.
In addition to championing Cruz’s acting in Woody Allen’s new film “To Rome With Love,” Herrera is a loyal fan of Saks, which has supported her since she started her business. Herrera said her design, a map of the world covered with tiny hearts, is emblematic of the cause. “It is important to work all together because this disease goes everywhere in the world, and every family knows someone who has had a problem with it,” Herrera said. “If we all get together to raise money for them, it works. If cancer is detected in the very early stages, it can be cured.”
Cruz’s PSA will appear in the September and October issues of fashion and lifestyle magazines, but Saks executives declined to comment on the media buy. In the 14 years since Saks launched this campaign with its vendors and partners, more than $31 million has been raised for cancer research. The Breast Cancer Research Foundation, EIF’s Women’s Cancer Research Fund, the Cleveland Clinic, Boston’s Dana-Farber Cancer Institute and the Nevada Cancer Institute are among the groups that have been bolstered by Key to the Cure.
Saks shoppers have grown to look forward to the Key to the Cure event each year and the retailer has developed a strong following, according to Stephen I. Sadove, chairman and chief executive officer of Saks Inc. Asked if the unsteady economy and the flurry of charitable causes might be factors this fall, he said, “People anticipate it and look forward to it every year. We don’t think there will be any sort of push-back or resistance to it this year,” he said. “It reinforces the philosophy of Saks, which is to give back to our customers. It’s a common way we approach the business. What I love about this initiative is that it gets so much support and matching funds from [some of our] vendors.”
As someone who has pitched in with Sony’s SER breast cancer awareness campaign in South America for many years, Herrera said everyone has time to give to help whatever causes they believe in.
“You have the time. If you have a little bit of discipline, you have the time to do everything — to do your work, to live your life, to help people and to help causes that you believe in,” Herrera said. “There is time to do everything if you are organized. But you should not be doing it to impress other people. You have to want to help.”
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)