By  on April 19, 2010

J.C. Penney has a new fashion director for its shoppers — People StyleWatch.

Beginning in September in Penney’s stores and on jcpenney.com, select items in misses’, contemporary and junior apparel, accessories and shoes will be flagged with “People StyleWatch Must Have” displays, effectively putting the magazine’s seal of approval on what it considers the trendiest, most desirable items developed by the retailer and its stable of designers, including Mary-Kate and Ashley Olsen and Charlotte Ronson, who have created the Olsenboye and I [Heart] Ronson collections, respectively, for the department store chain. Penney’s will launch exclusively Liz Claiborne and fast-fashion brand MNG by Mango this fall.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus