By  on April 2, 2013

J.C. Penney keeps pressing for better product.

In the retailer’s latest maneuver in its controversial four-year reinvention, several jewelry designers — including some selling to Bergdorf Goodman and Bloomingdale’s and unfamiliar to most Penney’s customers — have created secondary lines for The Bijoux Bar, a new format for the store’s fine jewelry department.

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