By and  on February 12, 2009

J.C. Penney Co. Inc. may not be the edgiest retailer around, but the mass chain is putting on a cool air.

On Tuesday night at Espace on West 42nd Street in Manhattan, Penney’s threw a party for 700 suppliers, Wall Street analysts, consultants and media to meet its merchants and the five celebrities-designers who have created exclusive lines for the store. The spring fashions and related advertising campaign, which kicks off during the Academy Awards on Feb. 22, were unveiled at the event.

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