By  on February 22, 2011

J.C. Penney will an unveil a redesigned logo and a new slogan in its spring campaign launching during the Academy Awards on Sunday.

The logo is still in red and white but with a more modern, graphic look. JCPenney is spelled out in lower case, the first three letters in white and contained in a red box; the rest of the lettering in red against a white backdrop. Logo redesigns can be tricky. Gap last year redesigned its logo, but scrapped it after a public outcry and quickly restored the old version.

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