NEW YORK — J.C. Penney Co. Inc.’s concerted effort to blur the lines between department and specialty store begins now.
The chain — which has simplified its pricing structure by eliminating coupons and is overhauling its marketing message — unveiled the first of its new branded shops-in-shop Monday, pushing chief executive officer Ron Johnson’s transformation of the retailer into the next phase.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)