J.C. Penney Co. Inc. released its Christmas strategy on Monday, emphasizing new “affordable” products, greater values and shopping conveniences.
Following last week’s disclosure of a difficult third quarter — profits fell 52.5 percent and same-store sales dropped 10.1 percent — Penney’s has no illusions about what looms ahead, and is sharpening the offering and value message and shifting marketing dollars without raising the budget.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)