DALLAS — J.C. Penney Co. Inc. sports a more contemporary, colorful look and a new layout designed to spur accessory and shoe sales at its store opening this week at TimberCreek Crossing here.
The 105,000-square-foot unit is the chain’s first inside the city’s interstate loop since it shuttered a store in 1999 a mile away at NorthPark Center. TimberCreek is a new retail center that also features a bilevel Sam’s Club and Wal-Mart.
“The community in this area is a perfect match,” said Jeff Hicks, district manager for Penney, which is headquartered in nearby Plano.
Ironically, some of the newest details are throwbacks, like mannequins with heads to feature hats and the inclusion of toys for the first time in at least 20 years.
Everything is organized around a central square featuring a Sephora shop, fashion jewelry, hosiery, handbags and shoes to spur add-on sales.
Instead of hugging a wall, men’s and women’s shoes are in the middle of the store near related apparel. The department highlights Call It Spring contemporary shoes by Aldo, which are rolling out to 500 units by Oct. 1.
A new look in infants featuring ecru walls and pastel animal graphics will be installed in all stores, as will the holiday toy display, but it remains to be seen whether the chain will keep Barbie dolls and video games in store after Christmas, Hicks said. Adjacent boys and girls departments are brightly hued in turquoise, pale green and purple.
The hair salon has been completely overhauled with a bigger, separate 900-square-foot layout of hair and body products in front of the service area. Inside, it features modern gray and green wallpaper, sleek blond wood and black fixtures and a coffee bar. IPads are due within two weeks both for service consultations and as a perk for clients.
In another nod to technology, QR codes are scattered throughout the store inviting shoppers to seek broader assortments via smart phone.
Penney’s hopes to boost business among men aged 25 to 44 by decorating its contemporary department with urban concrete block wallpaper, abstract metallic art and a bigger selection of sportswear by JF, Claiborne and Joe Joseph Abboud. Five mannequins — more than in older stores — sport current styles.
“We’re really working on expanding the men’s modern business,” Hicks said. “We’ve done a lot of research, and a man wants to come in and see it head to toe and say, ‘I’ll take that.’”
Juniors sports a loft-like feeling with pipe fixtures, brick wallpaper and sawhorse-style tables topped in cork-printed laminate.
New bar fixtures maximize hanging inventory in the Worthington career shop but occupy less space to provide wider aisles. Throughout the store, sight lines have come down to 84 inches, and no merchandise dangles out of reach on walls as in older units, Hicks pointed out.
Fine jewelry features contemporary Nicole by Nicole Miller pavé diamond and sterling looks introduced this summer, and the department has an updated look with glass-enclosed corner tower cases.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)