By  on September 26, 2012

The confluence of demographics, economics and technology is creating a perfect storm that’s pushing showrooming to the forefront of consumer shopping behavior.

Leading the charge are consumers in their mid-30s who are typically referred to as Gen Y or the Millennial Generation. While economics has all consumers seeking value, the rise of smartphones and tablets has also enabled consumers to do price comparisons while in a store. Moreover, it’s the Gen Y and younger consumer who is most comfortable using technology as part of their shopping skill set.

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