The confluence of demographics, economics and technology is creating a perfect storm that’s pushing showrooming to the forefront of consumer shopping behavior.
Leading the charge are consumers in their mid-30s who are typically referred to as Gen Y or the Millennial Generation. While economics has all consumers seeking value, the rise of smartphones and tablets has also enabled consumers to do price comparisons while in a store. Moreover, it’s the Gen Y and younger consumer who is most comfortable using technology as part of their shopping skill set.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
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