The confluence of demographics, economics and technology is creating a perfect storm that’s pushing showrooming to the forefront of consumer shopping behavior.
Leading the charge are consumers in their mid-30s who are typically referred to as Gen Y or the Millennial Generation. While economics has all consumers seeking value, the rise of smartphones and tablets has also enabled consumers to do price comparisons while in a store. Moreover, it’s the Gen Y and younger consumer who is most comfortable using technology as part of their shopping skill set.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"