By  on August 13, 2010

Perricone MD is showcasing Super by Dr. Nicholas Perricone, a new superfoods-driven skin care brand aimed at young adults, with stores the brand hopes will become integral to the fabric of neighborhood life.

Super skin care, which is slated to launch at Sephora in October and ranges from $20 to $50 to target 25- to 35-year-old consumers, is starting with 13 products revolving around molecules culled from superfoods, a term for ingredients with high nutritional value that also have skin benefits. For example, a hand and cuticle cream features probiotics found in yogurt intended to stimulate collagen synthesis for smooth, soft and healthy skin. The superfoods — acai berry, melon, chili pepper, dark chocolate and watercress are among them in addition to yogurt — are paired with a vibrant color in Super’s packaging.

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